Brand & Marketing Associate at The People Practice

Job Objectives

• To help in formulating Marketing, Brand, Corporate Image, Social Media, Public Relations, Events strategies for the company.
• To work with CEO, Sales and Customer Service and other Internal and External Entities in realizing Initiatives, Activities and Transactions arising out of the above towards the realization of Company Goals and Objectives.
• To assist the CEO in managing other day-to-day engagements.

Responsibilities
Marketing Manager

• Understand marketing goals.
• Engage in research to gain relevant information including competitors, pricing and target markets
• Assists in developing the Company’s overall Marketing Brand, Media and Public Relations Strategy, working with the CEO and Brand Consultants
• Plan weekly, monthly, and quarterly meetings to evaluate results, budgets and Next Steps.

Brand, Image & PR Champion

• Assists in Designing, Planning and Coordinating interventions aimed at enhancing the Brand Image, Reputation and Public Interests (Events, Collaborations, Ads, PR, Promotions & Campaigns)
• Assists in planning and executing PR plans and programs
• Identifies customer PR needs (E.g. Corporate gifts, Promotions, etc)
• Champion consistency between Company overall Culture and Presentation with Brand Intent.

Media Coordinator

• Coordinate Media Strategies, Collaborations & Activities (TV, Print, Social Media).
• Lead Social Media Branding & Marketing Strategy and Execution Events Manager.
• Design, plan and execute events working with the CEO and external parties (partners, consultants, etc).
• Identifies relevant events that the company could execute or sponsor.
• Assists with the design and execution of targeted campaigns.
• Carries out any other duties as assigned.

Qualifications & Experience Interfaces

• Second Class Upper 1st Degree in any relevant field
• Minimum of 2-3 years Post-NYSC Experience

Competencies required

Functional Competencies

• Strategic & Business Perspective, Product/Service Knowledge
• Customer Engagement & Needs Assessment, Market & Customer understanding, Human Relations skills
• Information Gathering & Analysis, Database Administration
• Events Planning, Budgeting & Management, Quality Management, Media Coordinator, Influencing/Negotiation

Organisational Competencies

• Social Media Expertise
• Oral & Written Communication
• Planning, Personal Organisation & Personal Effectiveness
• PC/personal productivity tools – Words for windows, Excel, PowerPoint, Microsoft project and Electronic mail

Attributes

• Innovation/creativity (Ability to think outside the box)
• Attention to details, Teamwork and collaboration
• Resourcefulness, Strong work ethics,Leadership attributes