Brand Manager, Zentaii (Skincare) at AshLuxury

Role Overview 

• The Brand Manager will play a critical role in shaping, elevating, and  commercializing the Zentaii brand across all consumer touchpoints.
• This role combines strategic brand development, impactful storytelling, consumer insight, and  commercial thinking to strengthen brand equity, drive market relevance, and support  revenue growth. 
• The Brand Manager will oversee day-to-day brand operations, develop integrated  marketing campaigns, maintain brand consistency across channels, and leverage  consumer insights to influence marketing, product, and commercial decisions.
• The  role requires a balance of creativity, analytical thinking, and strong cross-  functional collaboration. 

Brand Strategy & Market Positioning 

• Develop and implement comprehensive brand strategies aligned with the company’s vision, growth objectives, and commercial goals. 
• Define and strengthen Zentaii’s positioning within the skincare market, ensuring differentiation and long-term brand relevance. 
• Conduct regular consumer, category, and competitor analysis to inform strategic decisions and brand direction. 
• Maintain and enhance brand tone, voice, visual identity, and communication  guidelines across all platforms. 

Brand Narrative & Storytelling 

• Develop and refine Zentaii’s brand narrative, ensuring it clearly communicates the brand’s purpose, values, and unique positioning. 
• Ensure consistent brand storytelling across digital platforms, retail environments, wholesale partnerships, PR initiatives, and experiential activations. 
• Monitor cultural trends, skincare movements, and consumer behaviors to keep brand messaging relevant and compelling. 

Campaign Strategy & Execution (360° Marketing) 

• Lead the planning and execution of integrated marketing campaigns, including product launches, seasonal campaigns, and brand activations. 
• Ensure consistent messaging across digital marketing, social media, PR, influencer collaborations, retail, and experiential channels. 
• Track campaign performance against defined KPIs such as engagement, traffic, brand awareness, and sales uplift. 
• Continuously optimize campaigns to improve reach, consumer engagement, and commercial performance. 

Integrated Campaigns & Product Launches

• Lead the planning, execution, and optimization of marketing campaigns, product launches, and brand activations. 
• Ensure integrated messaging across PR, digital platforms, retail experiences, influencer collaborations, and community initiatives. 
• Monitor campaign performance using key metrics such as engagement, reach, conversion, and sales uplift. 
• Continuously optimize marketing initiatives to improve brand visibility and commercial performance. 

Consumer Insights & Market Intelligence

• Analyze customer behavior, purchase patterns, and feedback to refine messaging, campaigns, and brand positioning. 
• Monitor market trends, competitor activity, and emerging skincare innovations to identify opportunities for brand growth. 
• Use insights to inform product development, marketing initiatives, and brand storytelling. 

Commercial & Business Impact 

• Support revenue growth by aligning brand initiatives with commercial objectives across D2C, retail, and wholesale channels. 
• Collaborate closely with Sales, Retail, and E-commerce teams to ensure brand campaigns drive demand generation. 
• Contribute insights toward product launches, promotional strategies, and marketing optimization. 
• Track and report brand performance metrics including awareness, engagement, campaign ROI, and conversion influence. 

Cross-Functional Collaboration 

• Work closely with Product Development, Sales, Digital Marketing, Retail, and 
• Operations teams to ensure brand strategy supports business growth. 
• Provide marketing toolkits, campaign assets, and brand guidance to internal teams and external partners. 
• Act as the brand custodian, ensuring consistent brand representation across all departments and customer touchpoints. 

Requirements

Qualifications & Experience 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 
• Proven experience as a Brand Manager or Marketing Manager, preferably within beauty, skincare, lifestyle, or consumer brands. 
• Strong understanding of brand management, marketing strategy, and consumer behaviour. 
• Excellent strategic thinking, analytical, and project management skills.
• Strong communication and storytelling abilities. 
• Proficiency in digital marketing, social media platforms, and campaign performance analytics. 
• Ability to manage multiple projects and work effectively in a fast-paced environment.