Brand Manager at Swift Consulting

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of 3–5+ years experience as a Brand Manager, preferably in the E-commerce, retail, or FMCG industry.
• Strong understanding of digital marketing, online consumer behavior, and social media trends.
• Excellent communication, copywriting, and storytelling skills.
• Ability to think creatively and strategically.
• Proficiency in market research, brand analytics tools, and data interpretation.
• Strong project management and organizational skills.

MAJOR RESPONSIBILITIES

• Develop and implement brand strategies that strengthen brand awareness, customer engagement, and market positioning.
• Manage brand identity across all online channels, ensuring consistency in tone, visuals, and messaging.
• Conduct market research to understand customer behavior, trends, and competitor strategies.
• Collaborate with marketing, sales, product, and design teams to execute cohesive campaigns.
• Oversee content development (social media, advertising, digital campaigns, product listings).
• Plan and manage brand campaigns, promotions, and product launches.
• Monitor brand performance metrics and prepare periodic reports with actionable insights.
• Maintain strong relationships with influencers, agencies, and brand partners.
• Ensure all brand communications align with the company’s vision and customer expectations.