Brand Manager at Perfetti Van Melle

Responsibilities

• Drive the implementation of the marketing strategy for the company in line with objectives
•  With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
• Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
• Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
•  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
• Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.
• Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.
• Work closely with design agencies and assisting with new product launches
•  Manage accurately the invoicing/PO process

Requirements

• Sound knowledge of Nigerian media landscape and consumers.
• Experience of having developed new & effective communication materials including TV copies.
• Able to collaborate efficiently with internal and external teams.
• Good communication skills, both written and orally.
• Experience working with & successfully managing 3rd party agencies / strategic partners.
• Budgetary & cost control management.
• Competitive intelligence & insights.
• Strong Multi project Project Management skills and experience.
• Good experience in driving new product developments .