Olam International was established in 1989 with 1 product in 1 country, trading cashew from Nigeria into India. Today we are a leading agri-business operating from seed to shelf in 65 countries, supplying food and industrial raw materials to over 13,800 customers worldwide. Our team of 23,000 employees has built a leadership position in many businesses inclu...
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Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
Analyzing the success of marketing campaigns and creating reports.
Creating and managing promotional collateral to establish and maintain product branding.
Managing the budget for advertising and promotional items.
Analyze brand positioning and consumer insights.
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Monitor market trends, research consumer markets and competitors’ activities.
Minimum of 5 years’ Brand experience.
Brand awareness - a clear understanding of brands and the marketing mix.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
Experience in identifying target audiences and devising effective campaigns.