Brand Manager at Olam Nigeria Limited

Key Deliverables

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Analyzing the success of marketing campaigns and creating reports.
• Creating and managing promotional collateral to establish and maintain product branding.
• Managing the budget for advertising and promotional items.
• Analyze brand positioning and consumer insights.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.

Requirements

Essential

• Minimum of 5 years’ Brand experience.
• Brand awareness - a clear understanding of brands and the marketing mix.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.