Brand Manager at Olam Nigeria Limited

Job Purpose

• Ensure that the brand remains recognizable, up to date and exciting to customers, promote and change the public perception of brand(s).

Key Accountabilities

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Analyzing the success of marketing campaigns and creating reports.
• Creating and managing promotional collateral to establish and maintain product branding.
• Managing the budget for advertising and promotional items.
• Analyze brand positioning and consumer insights.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.

Qualification

• Bachelor's Degree / HND in any discipline from a reputable Institution.
• Experiences / Knowledge / Skills: (What experience brings success to this role).

Experience:
Essential

• Minimum of 5 years Brand experience.
• Brand awareness - a clear understanding of brands and the marketing mix.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.

Behavioral Competencies:

• Result Orientation.
• Strong Bias for Action.
• Team alignment.
• Attention to detail.

Skills:

• Relationship management skills.
• A strong focus on results.
• A high degree of business acumen.
• Demonstrate the ability to think both analytically and creatively.
• Excellent communication skills.
• Product and Customer Knowledge.