Location: Head Office (Must reside around VI or its environs)
Reporting Relationships:
- Functionally Reports To: Head, Marketing & Brand Management
- Administratively Reports To: Head, Marketing & Brand Management
Job Objective:
The Brand Manager is responsible for coordinating all brand activities, including sales, advertising, promotions, marketing research, and distribution. The role ensures the successful execution of the brand strategy and marketing plans while achieving profit, volume, and market share objectives.
Key Duties & Responsibilities:
- Develop and execute the brand’s long-term strategy to effectively engage target customers.
- Plan and implement a 360° marketing communication strategy covering ATL, BTL, digital, and influencer marketing.
- Oversee the entire brand marketing lifecycle.
- Manage day-to-day marketing planning and execution.
- Maintain brand consistency across products, advertising, digital platforms, and all communications.
- Collaborate with sales, editorial, design, and operations teams to execute marketing initiatives.
- Conduct market research, monitor trends, and provide actionable insights.
- Define and manage advertising and promotional strategies.
- Monitor sales volumes, market share trends, and market drivers.
- Advise management on competitive pricing, promotions, sales trends, and propose action plans.
- Train sales teams to ensure in-depth brand knowledge.
- Provide monthly brand performance reports to management.
Minimum Education Qualification:
- Bachelor’s degree in any business-related discipline
Required Experience:
- 3–5years’ experience in brand management or marketing communications for reputable brands
Required Competencies:
Knowledge:
- Sales and Marketing
- Customer Service
- Communications and Media
- Digital Marketing, Influencer Marketing & PR
- Business Acumen
- Presentation Skills
- Initiative and Results-Driven
Skills:
- Excellent Communication & Interpersonal Skills
- Negotiation Skills
- IT Skills
- Strong Execution Ability
Salary: N700,000–N800,000 per month
Note: Only female candidates residing around VI or its environs will be considered.
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