Brand Manager at Michael Stevens Consulting

Our Client, a leader in the Nigeria's Food and Drinks sector seeks to hire a Brand Manager

Purpose of the Job

To ensure continued profitability and volume growth of the assigned brands through effective, well coordinated planning and prudent/innovative deployment of marketing and fiscal resources.

Dimensions

1. Annual Value 
2. Market Share                       
3. Gross Margin                
4. Advertising Budget         

Nature and Scope of the Position

1. The Incumbent reports directly to the Marketing Manager along with Brand Managers, Trade Marketing Manager and Marketing Insight Manager.
2. The Job holder has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and penetration.
3. The incumbent is expected to manage brands annual budgets, close the gaps and look for opportunities in the market place whilst constantly advising the Marketing Manager accordingly; to maintain/attain overall competitive superiority for the brands.
4. The job holder must be well grounded in both the theoretical and practical knowledge of brand management especially in the fast moving consumer goods (FMCG) sector.
5. The incumbent is expected to forecast the 3 years sales volume and align the 3 years brand plan to deliver the forcast based on planned activities, competitive market situation and other feedbacks. She/he is also expected to liaise regularly with Supply Chain, Quality Assurance Department and other functional units to ensure consistent quality of products and smooth execution of brands/product group programmes
6. The job holder contributes to decision on key marketing mix elements through in-depth data analysis of own brands and competition.
7. The job holders is expected to visits markets, trade and area facilities to keep in touch with market developments and identify potential opportunities and threat to the business.
8. The incumbent exercises a certain amount of discretion in executing his/her duties, but is required to obtain approval of the Marketing Manager on strategic issues, prior to commitment of company resources.

Work Experience & Qualifications

1. The job holder must be data driven, comfortable with the Microsoft office suites and be able to develop insights for data.
2. He or she must hold a B.Sc or HND in any suitable course, an MBA Marketing will be an added advantage.
3. Minimum of 5 years’ experience out of which Minimum should be 3 Years in Brand Management experience and 2 Must have been in Sales with responsibility for Channel Management.
4. The incumbent must be comfortable with traveling to different part of the country and must be organized to keep track of brand details.