Brand Manager at Henkel

Your Role

• Provides marketing inputs for local/sub-regional master plan
• Steers all marketing, advertising and promotional activities and respective budgets
• Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results
• Sets up and adapts Marketing Mix for each product locally
• Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders
• Initiates local ideas for innovations in association with Regional and global counterparts.
• Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities
• Contributes to development of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region
• Coaches and develops local project teams
• Analyses competitor's scenario and draws sound conclusions given lack of market data

YOUR SKILLS

• Degree in Marketing, Advertising, Communications
• Minimum 3 years relevant work experience in brand management