Brand Manager at GBfoods

Job Description

The holder of the role is responsible for building the brand and image of the organization including its products. Key responsibilities include:

• Brand Strategy and communication to position for growth

• Brand Content creation and Campaign process management

• Translate brand elements into plans and go-to-market strategies and day to day brand management operations.

• Maintaining and growing the brand’s affiliations and partnerships

• Monitor market trends, research consumer markets and competitors’ activities

• Monitoring the performance of a brand through key performance indicators (KPI)

Requirements

• Candidate MUST have:
• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Project Management
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills and a creative mind
• Data-driven with an affinity for numbers
• Up to date with latest trends and marketing best practices
• Degree in marketing or a related field