Brand Manager at FMR AGENCY

Job Description

• We are seeking a dynamic and detail-oriented Brand Manager to join our client's team. 
• As a Brand Manager, you will be responsible for coordinating the brand’s activities - sales, advertising, promotion, marketing research and distribution. 
• Formulating and executing brand strategy & marketing plans. 
• Accountable for delivering the brand’s profit, volume and market share objectives

Responsibilities

• Formulate brand’s long-term strategy to effectively reach customers
• Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
• Oversees the brand’s marketing life cycle
• Manages day-to-day progress of product marketing planning and execution
• Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
• Conducts market research and identifies and tracks market trends
• Define and manage the brand’s advertising and promotion strategies
• Closely monitor and analyze sales volumes, market share trends and general market drivers
• Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
• Ensure all sales team members are well trained and knowledgeable about brand
• Provide monthly brand reports & updates to management.

Requirements

• Education Qualification: Bachelor’s Degree in any Business-related discipline
• Experience: Minimum of 5 years’field field experience in brand management and or in marketing communications of reputable brands.