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  • Posted: Mar 24, 2020
    Deadline: Not specified
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    Fan Milk PLC was proudly incorporated in 1961 and commenced full responsibility of churning out Fantastic product choices to all Nigerians since 1963. It started with a diary factory in Ibadan and a distribution centre in Lagos. In 1981 a second dairy was commissioned in Kano. Today, Fan Milk distribution network cover most of Nigeria. From major distribu...
    Read more about this company

     

    Brand Manager

    Details
    The successful candidate will:

    • Take overall accountability for the success of the brand portfolio
    • Take accountability for short-term brand planning and execution; based on the long term brand strategy
    • Monitor and manage the Brand Health Indicators
    • Responsible for Quarterly brand reviews, Brand plans and promotion proposals
    • Develop action plans to achieve budgeted brand volumes and profit
    • Review brand plans, manage marketing budget and closely monitor execution of all marketing activities relating to brand
    • Gather and analyse company and market information for input into the development of the long term brand strategy
    • Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.
    • Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction
    • Develop POSM (point of sales materials), hot spot activation programs and events & sponsorships activities in coordination with Brand & Consumer Activation Manager

    Product Management:

    • Develop and implement new product launches
    • Monitor product profitability and make adjustments to brand plans, where required
    • Drive innovation, extension (growing the brand) and renovation (changes made to the brand)
    • Anticipates potential project breakdowns, and solves them before they translate into a problem

    Skills, Experience and Qualification

    • A Business related degree from an acknowledged university with a minimum of 5years relevant experience in the FMCG industry
    • Analytical, Numeric with a disruptive thinking/ mind-set
    • Continuous improvement mind-set
    • Possesses a high degree of assertiveness across cultural and educational diversity
    • Good knowledge of the FMCG market.
    • Insight in the Food market and market drivers

    Method of Application

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