Brand Manager at FAN MILK plc

Details
The successful candidate will:

• Take overall accountability for the success of the brand portfolio
• Take accountability for short-term brand planning and execution; based on the long term brand strategy
• Monitor and manage the Brand Health Indicators
• Responsible for Quarterly brand reviews, Brand plans and promotion proposals
• Develop action plans to achieve budgeted brand volumes and profit
• Review brand plans, manage marketing budget and closely monitor execution of all marketing activities relating to brand
• Gather and analyse company and market information for input into the development of the long term brand strategy
• Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.
• Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction
• Develop POSM (point of sales materials), hot spot activation programs and events & sponsorships activities in coordination with Brand & Consumer Activation Manager

Product Management:

• Develop and implement new product launches
• Monitor product profitability and make adjustments to brand plans, where required
• Drive innovation, extension (growing the brand) and renovation (changes made to the brand)
• Anticipates potential project breakdowns, and solves them before they translate into a problem

Skills, Experience and Qualification

• A Business related degree from an acknowledged university with a minimum of 5years relevant experience in the FMCG industry
• Analytical, Numeric with a disruptive thinking/ mind-set
• Continuous improvement mind-set
• Possesses a high degree of assertiveness across cultural and educational diversity
• Good knowledge of the FMCG market.
• Insight in the Food market and market drivers