Brand Manager at Diageo

The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable.

This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs.

Ability to:

• Grasp complexity of market (multiple channels, languages, cultural differences, norms and practices)
• Balance multiple priorities and work to a series of tight deadlines
• Make rapid decisions and respond quickly to organization change

Qualifications & Experience:

• 4 years + experience in marketing and/or FMCG
•  Proactively defines and communicates growth opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
• Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
• Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, with a sharp focus on driving sustainable growth.
• Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
• Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.