Brand Manager at Creations Republic

Business Planning

• Marketing strategy: assist in developing, executing, and owning marketing plans, communication, activity planning, key drivers, and publicity.
• Understand strategic marketing plans and execute a creative strategy for the marketing launch of new brands and products, including briefing new assets, creative direction/briefs, sample requests, and asset management.
• Distribution strategy: in conjunction with the sales team, develop retail strategy by brand.
• Brand and item sales forecast - In conjunction with the sales team, ensure marketing plans support business objectives.
• Inventory planning to ensure on-time delivery, consistent supply to customers, and marketing campaign alignment.
• Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products.
• Perform quarterly brand health checks to ensure forecast is being met, marketing budgets align with actual sales performance, and the brands meet expectations.
• Develop, execute and assist marketing programs across multiple channels, including TVC, PR, Events, Digital, Social, etc., with a limited budget.
• Trade marketing strategy development and execution, including in-store POS and catalogue planning.

Brand Management

• Work closely with client brands to execute campaigns to ensure full alignment between market needs on deliverables and timings.
• Brand and product launch timing, including product life cycle planning, future product planning, and exclusive opportunities.
• Undertake relevant market research, e.g., focus groups, report findings, and provide recommendations to relevant stakeholders.
• Regularly analyze market data, and report findings to relevant team members.
• In conjunction with the sales team, present marketing decks and new product ranges to retailers.
• Assist in the planning and executing of internal and external promotional events and materials.
• Manage assigned Agency and Brand Relationships
• Market analysis, pre-and-post brand performance analysis.
• Market analysis, including external stakeholder management ensuring strong relationships, referrals and repeat clients.

Qualifications

• 2+ years of experience in brand management.
• Track record of creative development for new and unique products
• Excellent written, verbal, and client-facing presentation skills.
• Demonstrated ability to execute results against strategy and meet critical deadlines.
• Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.
• Strong knowledge of advertising fundamentals, including brand development, strategy, and management.
• Experience implementing brand and license guidelines.
• Ability and willingness to travel where and when necessary.
• Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.

Compensation:

• Attractive remuneration and statutory benefits apply.