Brand Manager at Bedmate Furniture

Job Summary

• The Brand Manager develops short-term tactical Sales and Brand Management marketing plans.
• Supports the development and execution of offline/traditional, digital, and paid social advertising programs for the business
• Manages media campaigns cycle and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social
• Develops marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of the business’s brand messaging.
• Develops and executes all ground events, promotions, and stunts for the business/brand.
• Strikes a balance in ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
• Conducts research and analyses, translate campaign performance into communication documents and reports.
• Tracks spending on all media campaigns to ensure that brand-marketing efforts always stay within the allocated budget, and reviews targeted spends and makes real-time adjustments in order to optimize brand marketing campaign performance.
• Prepares account management, expenditure, progress, and other related reports.
• Track competitor activities and develop appropriate strategies to protect and enhance company’s market share
• Responsible of the translation of key research reports into strategic recommendations for Management.
• Conducts regular and consistent research and keeps the business and the brand-marketing department informed on best practices and the latest trends in brand marketing that ensure that the business does not lag behind its competitions.
• Ensures that the product maintains a consistent tone that is relevant to the business’s brand and the consumers, solidifying the brand identity by ensuring consistent, on time and accurate development, delivery, and assets running for each brand marketing campaign.
• Effectively supervises the junior brand marketing staff/team, managing workflow, providing direction, and overseeing constant skill development
• Reports to MD/CEO on all brand marketing activities stating progress against set goals, objectives and targets.
• Any other assignment that may be required of you from time to time.

Requirement

• Vast experience executing paid advertising programs on key self service platforms such as Youtube, Facebook, Twitter, Pinterest, Google Adwords and Instagram.