Brand Manager at Ascentech Services Limited

Job Purpose

• The Brand Manager is responsible for developing and executing strategies that drive brand growth, consumer engagement, and profitability.
• This role demands alignment of marketing activities with business objectives.

Key Deliverables & Responsibilities

• Develop and execute brand strategies, positioning, and communication plans.
• Lead new product development (NPD) and manage go-to-market launches.
• Conduct consumer and market analysis to identify opportunities and threats.
• Drive advertising campaigns, media planning, digital initiatives, and PR activities.
• Partner with trade marketing and sales to ensure strong in-market execution.
• Monitor and report on brand performance metrics (market share, awareness, profitability).
• Manage annual brand budget and ensure ROI from marketing investments.
• Oversee creative agencies, vendors, and research partners.

KPIs:

• Market share growth & brand penetration.
• Brand awareness and equity scores.
• ROI on marketing spend.
• Successful and timely NPD launches.
• Consumer engagement (digital and offline).

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).
• 5–8 years of marketing/brand management experience (FMCG preferred).
• Strong analytical, creative, and strategic thinking skills.
• Proficiency in consumer insights, market research, and P&L management.