Brand Management Specialist - Projects at Zedcrest Capital Limited

JOB SUMMARY

The Brand Management Specialist will be responsible for supporting the development, execution, and monitoring of brand strategies that strengthen the organization’s market presence and ensure consistent brand representation. The role holder will assist in managing brand identity, brand communication, corporate visibility, and brand experience across all channels.

RESPONSIBILITIES

• Support the development and execution of the company’s brand strategy to ensure strong brand positioning and equity.
• Maintain consistent brand identity across all internal and external communication channels.
• Assist in managing the organization’s visual identity, brand assets, tone of voice, and brand guidelines.
• Support brand campaigns and initiatives to enhance brand visibility, engagement, and resonance with target audiences.
• Collaborate with creative, digital, and content teams to develop brand-aligned marketing materials.
• Conduct brand performance analysis and track KPIs such as awareness, perception, engagement, and reach.
• Monitor market trends, consumer behavior, and competitor activities to provide insights that guide brand strategy.
• Assist in ensuring that products, services, and communications are aligned with brand standards.
• Coordinate brand-related events, sponsorships, CSR initiatives, and experiential activations as instructed.
• Support stakeholder engagement initiatives, including relationships with agencies, creative vendors, and media.
• Ensure adherence to brand guidelines across the organization and support internal teams on brand usage.
• Assist in preparing brand reports, presentations, and dashboards for leadership decision-making.
• Collaborate with cross-functional teams to ensure brand consistency across marketing and operational touchpoints.
• Provide support in managing digital brand presence across websites, social media, and online campaigns.

REQUIREMENTS

• A bachelor’s degree in any discipline.
• Minimum of 2–4 years relevant experience in brand management, marketing, communications, or related fields.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Strong understanding of brand building, brand identity systems, and brand communication.
• Experience working with both digital and traditional marketing channels.
• Ability to utilize market research, consumer insights, and brand analytics to inform brand strategy.
• Proficiency in Microsoft Office Suite; familiarity with design tools (e.g., Canva, Figma, Adobe Suite) is an added advantage.
• Excellent communication, storytelling, and presentation skills.
• Strong organizational and project management abilities.
• Creative thinking, attention to detail, and ability to maintain brand consistency.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Results-driven, proactive, and eager to support overall marketing and brand objectives.