Brand Development Officer -Ikorodu at Light Heights Global Services Limited

Job Summary:

The Brand Development Officer will be responsible for crafting, implementing, and managing brand strategies to increase visibility, engagement, and loyalty. This role involves conducting market research, creating engaging content, managing digital channels, and building partnerships that align with our brand values.

Key Responsibilities:

• Develop and execute brand strategies that resonate with target audiences.
• Manage and grow the company\'s presence across digital and traditional platforms.
• Conduct market research to identify trends, competitors, and opportunities for growth.
• Create and curate content that aligns with brand messaging and enhances customer engagement.
• Collaborate with the marketing team to plan and implement campaigns.
• Build and maintain relationships with key partners and stakeholders.
• Analyze brand performance metrics and adjust strategies to maximize effectiveness.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 2 years experience in brand development, marketing, or related roles.
• Strong understanding of digital marketing and social media platforms.
• Excellent communication, creative, and strategic-thinking skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with content creation and analytics tools is a plus.