Brand Designer at Pulse NG

Job Description

• The Brand Designer shapes and maintains the full visual identity of Pulse Media across social, editorial, and video channels. You will design assets that support daily publishing, brand campaigns, show formats, and long-form editorial projects. Your work guides how Pulse looks and feels across every touchpoint.
• You will build design systems that help teams move faster. This includes templates, thumbnail styles, layout structures, typography rules, colour use, and graphics that stay clear across all formats. 
• You will work with Social, Editorial, and Video leads to understand their daily needs and provide design solutions that improve clarity, reach, and engagement. You will refine visuals for news posts, features, YouTube shows, explainers, interviews, and campaign work. 
• Your role supports the entire Pulse Media output. You will keep the brand identity intact, improve visual quality, and make our content stand out with a style that audiences recognise instantly.

Key Responsibilities

Visual Identity and Brand Consistency

• Maintain Pulse Media’s visual style across all formats.
• Create design rules that guide colour, layout, typography, and icon use.
• Check that all teams follow the approved brand direction.
• Update the brand kit as needed and share changes with the wider team.

Social Media Design

• Create daily social media templates for news, entertainment, lifestyle, and culture content.
• Design layouts that work for Instagram, X, TikTok, Facebook, and YouTube.
• Support fast-reacting content by producing quick-turnaround assets.
• Work with Social Leads to refine the look of our page.

Editorial Design

• Design article header images, category visuals, and story thumbnails.
• Create reusable templates that keep the page consistent.
• Work with the Editorial Lead to improve readability and presentation.
• Support long-form projects with clean layouts and clear visual structure.

Video Design

• Create YouTube thumbnails with strong clarity and reach.
• Produce lower thirds, intro cards, end cards, and in-video graphics.
• Work with the Video Team to improve visual storytelling across shows.
• Maintain design packs for each Pulse show or series.

Campaigns and Special Projects

• Support brand campaigns with social assets, banners, event graphics, and pitch decks.
• Design materials for commercial briefs and partnerships.
• Work with the Commercial Team to prepare client-facing visual samples.

Template Systems and Workflow

• Build simple templates that speed up production for Social, Editorial, and Video teams.
• Organise and label design files for easy access.
• Maintain an internal library of assets and templates.
• Update templates as the platform needs change.

Collaboration and Execution

• Join planning sessions with Social, Editorial, and Video leads.
• Translate ideas into visual concepts and share easy-to-review options.
• Work with strategists to ensure designs meet goals for reach, clarity, and engagement.
• Present designs for feedback and solve issues fast.

Quality Control

• Check the final output before publishing.
• Flag any visual inconsistency and propose fixes.
• Make sure visuals are clear at all sizes.
• Track repeated problems and update templates to solve them

Requirements

• Experience as a brand designer or visual designer in media, agency, or digital content teams.
• Strong portfolio showing social, editorial, and video-related design work.
• Ability to create fast and clean layouts for daily publishing.
• Proficiency in Adobe Creative Suite, Figma, or similar tools.
• Strong sense of typography, spacing, colour, and layout.
• Ability to follow brand rules while improving clarity and style.
• Good communication and follow-up habits.
• Ability to work under tight timelines.