Brand Communications Manager at Norrenberger Financial Group

Job Summary

• A Brand and Communications Personnel is responsible for managing all internal and external communications for the company ensuring its messages are consistent.

Duties / Requirements

• Developing an integrated branding and communications strategy for the company incorporating PR, Marketing and Online.
• Implementing communications plans to increase brand awareness and recognition for the organisation.
• Developing relationships with key media outlets to secure and grow media coverage both online and offline.
• Writing press releases for local and national media.
• Ability to management and coordinate brand and product communications through the entire spectrums of the Print Media, Broadcast Media, Outdoor Media, and Internet Media
• Demonstrable experience with Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and CRM Software
• Proven experience implementing and optimising Google AdWords campaigns
• Solid knowledge of Business Intelligence and Web Analytics tools like Google Analytics, Woopra, etc. to measure site traffic and better optimise marketing campaigns
• In-depth knowledge of various social media platforms as well as display and search advertising
• Effective use of email marketing management platforms such as MailChimp, GetResponse, Constant Contact, Drip, SendInBlue
• Competent use of public relations management platforms such as Cision PRWeb
• Experience with technologies and best practices for web design, web production and creative designs across multiple platforms
• Hands-on experience with online marketing tools and media technologies such as blogs, RSS, video, webcasts, Adobe Creative Suite
• Excellent verbal and written communication, analytical and project management skills
• Collating and analyzing current communications and messages and ensuring consistency.
• Developing and leading the companyТs internal communication strategy.
• Initiating and Executing Internal and External events on behalf of the company
• Vendor Management and procurement of brand related items.