Brand communication Officer at DreamWorks Integrated System Limited

Overview:

• Responsible for brand building while optimizing the efficiency and effectiveness of all elements of the marketing mix.

• Responsible for Communications management and customer service relations to ensure value is added to the company’s brand.

• Manages Public Relations initiatives and the use of external media with the goal of enriching PR and perception.

Brand Management:

• Provides expertise to the company in relation to brand development and maintains an awareness of any relevant developments in the field

• Provides support in the development of advertising/communication concepts in support of brand-building initiatives that can be successfully executed in the marketplace

• Develops and manages brand-specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage among existing customers)

• Coordinates all relevant stakeholders to ensure the campaign is implemented for all propositions

• Develops initiatives to increase customers satisfaction

• Contributes to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), return on investment, etc.

Media Relations:

• Manages all inbound media inquiries and works with the relevant spokespeople, often Management, recommend appropriate response(s)

• Sustains positive relationships with media contacts through a comprehensive program of news briefings, visits, releases, special events, and other relationship-building activities

• Manages media contact database, and information release distribution system to ensure the proper perception of the corporate image

• Corporate Reputation

• Develops exceptional grasp of the business, its style, and priorities, and works in close cooperation with all relevant departments, particularly marketing

• Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision

• Brings news ideas to the team

• Oversees the development of content for press releases, articles, and news bulletins, with minimal editing from senior colleagues

• Helps raise the company's media profile and positioning as well as monitoring reputation and press mentions

Required Educational / Experience

• Bachelor's Degree in Marketing, Business or a related field, marketing strategy

• With at least 2 - 3 years of experience in a related role.

Required Behavioral Skills:

• Strong communication skills

• Ability to Build Client Relationships,

• Excellent innovative skills

• Good Writing and Public Speaking Skills,

• Leadership and People Management Skills,

• Detail-Orientated

• Organization and Multi-Tasking Skill.