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  • Posted: Aug 30, 2021
    Deadline: Sep 3, 2021
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  • Greensprings School is an independent, non-partisan, day and boarding school for boys and girls from 18months - 18years. We encourage students to be lifelong learners by instilling in them great confidence, respect and a consciousness of the needs of society. Greensprings School began in 1985 in the heart of Anthony Village, Lagos. Today, we have establi...
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    Brand Communication Executive

    • Writing high quality notes/articles in various digital and print media
    • Research articles written by competitors with the aim of outranking them by deploying better written articles
    • Plan and execute PR/Marketing campaigns for admissions and entrance examination

    ·         Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population

    • Carrying out SEO analysis for the written notes/articles
    • Researching buy intention keywords and other keywords
    • Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
    • Identifying and maintaining cordial relationships with top digital influencers in the niche Greensprings play in.
    • Identifying PR opportunities for radio and TV stations
    • Identifying new markets and engaging key stakeholders in the location
    • Engaging with feeder schools
    • Managing and improving an affiliate scheme/sales referral program for Greensprings
    • Identifying and engaging brands for events sponsorship.
    • Website content audit, review and regular updates
    • Marketing the school products
    • Generate a content calendar for digital and print media
    • Generating testimonials from parents, students and alumni
    • Liaising with the Alumni community and organising alumni events

    ·         Offline review of target markets segments and activities within the organisation for PR worthy events

    • Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Generation of content and clever writing for the school’s blog
    • Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Develop strategic relationships with agencies and other vendor partners
    • Evaluate emerging technologies and provide recommendations where necessary
    • Engage in physical sales calls to feeder schools, corporate organisations, churches, hospitals and targeted high profile housing estates etc.

    Requirements

    • BSc. degree in any field, preferably social sciences
    • Proven working experience in digital marketing
    • Proven working experience in relationship management and PR
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • This person must be organized, resourceful, creative, and have strong interpersonal skills.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and tracking performance
    • The candidate should have a strong grasp of current marketing tools and strategies
    • Must be able to lead integrated PR campaigns from concept to execution

    Method of Application

    This job has expired. Application is no longer allowed

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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Average Salary at Greensprings School
₦ 141K from 26 employees
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