Brand Communication Executive at Greensprings School

• Writing high quality notes/articles in various digital and print media
• Research articles written by competitors with the aim of outranking them by deploying better written articles
• Plan and execute PR/Marketing campaigns for admissions and entrance examination

·         Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population

• Carrying out SEO analysis for the written notes/articles
• Researching buy intention keywords and other keywords
• Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
• Identifying and maintaining cordial relationships with top digital influencers in the niche Greensprings play in.
• Identifying PR opportunities for radio and TV stations
• Identifying new markets and engaging key stakeholders in the location
• Engaging with feeder schools
• Managing and improving an affiliate scheme/sales referral program for Greensprings
• Identifying and engaging brands for events sponsorship.
• Website content audit, review and regular updates
• Marketing the school products
• Generate a content calendar for digital and print media
• Generating testimonials from parents, students and alumni
• Liaising with the Alumni community and organising alumni events

·         Offline review of target markets segments and activities within the organisation for PR worthy events

• Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Generation of content and clever writing for the school’s blog
• Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Develop strategic relationships with agencies and other vendor partners
• Evaluate emerging technologies and provide recommendations where necessary
• Engage in physical sales calls to feeder schools, corporate organisations, churches, hospitals and targeted high profile housing estates etc.

Requirements

• BSc. degree in any field, preferably social sciences
• Proven working experience in digital marketing
• Proven working experience in relationship management and PR
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• This person must be organized, resourceful, creative, and have strong interpersonal skills.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and tracking performance
• The candidate should have a strong grasp of current marketing tools and strategies
• Must be able to lead integrated PR campaigns from concept to execution