Brand Activation Manager (North) at Ascentech Services Limited

Job Summary

• The successful candidate will be responsible for leading and executing brand activation strategies within the northern part of the country to ensure the company wins both in the shop and wins the shop.
• This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL (Below-The-Line) activations, and spearheading visual merchandising initiatives.

Responsibilities

• Market Activation
• Brand Activation & BTL Execution
• Visual Merchandising & In-Store Excellence
• Trade Relations & Customer Engagement
• Reporting & Budget Management
• Reporting & Inventory Management
• Event & Promotion Management

Key Performance Indicators (KPIs)

• Sales Growth in Target Markets
• Market Share
• Activation ROI
• Consumer and Trade Sampling Impact
• Campaign Reach & Engagement
• Merchandising Compliance Rate
• In-Store Display Effectiveness
• Inventory Management

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Fluency in Hausa language is required
• 5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry.