Brand Activation Executive at U-Connect Human Resources Consulting

Job Description

• As the brand activation executive, you will identify, map and classify potential health and sport institutions (hospitals, pharmacies etc), establish contact and build relationships with key opinion leaders.

Key Job Responsibilities

• Build relationships with key opinion leaders in health and sport institutions to get their recommendation & build credibility
• Product detailing/presentation: Visit health institutions and sport centers eg hospitals, pharmacies etc to educate key opinion leaders and patients about product benefit
• Sampling: Drive product trial and consideration through sampling in select health and sport centers
• Events: Increase brand awareness and credibility through events
• Promotions: Conduct promotional activities and be responsible for promo materials.

Deliverables and Activities

• Check product availability and visibility, handle consumer complain and collect consumer insight
• Engage in one-on-one communication at various health institutions and sport centers
• Develop customized tactics that are aimed at engaging the various health institutions
• Track and report on the performance of the various health centers on a regular and project basis and general marketing activity
• Propose new areas/territories based on potential

Qualifications

• A Bachelor's Degree
• 1-2 years experience in brand activation related role.

Required Skills And Experience:

• Relevant work experience in BTL marketing and events
• Excellent communicator in written and verbal form.
• Able to facilitate training and workshops in various health and sport centers.