Brand Activation Executive at U-Connect Human Resources Consulting

Job Overview 

As the brand activation executive, you will identify, map and classify potential health and sport institutions (hospitals, pharmacies etc), establish contact and build relationships with key opinion leaders.

Key Job Responsibilities 

• Build relationships with key opinion leaders in health and sport institutions to get their recommendation & build credibility 
• Product detailing/presentation: Visit health institutions and sport centers eg hospitals, pharmacies etc to educate key opinion leaders and patients about product benefit 
• Sampling : Drive product trial and consideration through sampling in select health and sport centers 
• Events: Increase brand awareness and credibility through events 
• Promotions : Conduct promotional activities and be responsible for promo materials. 

Deliverables and Activities

• Check product availability and visibility, handle consumer complain and collect consumer insight 
• Engage in one-on-one communication at various health institutions and sport centers 
• Develop customized tactics that are aimed at engaging the various health institutions 
• Track and report on the performance of the various health centers on a regular and project basis and general marketing activity 
• Propose new areas/territories based on potential 

 Required Skills And Experience 

• Relevant work experience in BTL marketing and events 
• Excellent communicator in written and verbal form. 
• Able to facilitate training and workshops in various health and sport centers 

Qualifications 

• A bachelor's degree 
• 1-2 years experience in brand activation related role