Branch Manager at First Excelsia

Our client, a premium herbal products brand with nationwide reach, is seeking a results-driven Branch Manager to lead frontline sales operations, manage a high-volume team, and drive consistent commercial growth. The ideal candidate must have a strong sales background, the ability to train and motivate large teams, and a track record of performing in fast-paced environments.

Key Responsibilities

• Oversee daily branch operations to ensure efficiency, operational excellence, and premium service delivery.
• Set sales targets, monitor performance, and drive the team to exceed revenue objectives.
• Develop and execute effective sales and marketing strategies to increase customer acquisition and brand visibility.
• Utilise CRM tools to track sales activities, manage customer data, and analyse performance metrics for informed decision-making.
• Prepare accurate sales, performance, and operational reports for management review.
• Lead, train, and motivate a large sales team to achieve high productivity and consistent results.
• Foster a culture of accountability, professionalism, and continuous improvement across the branch.
• Ensure strict compliance with organisational policies, processes, and customer service standards.
• Provide mentorship, coaching, and performance feedback to enhance staff capabilities and career growth.

Person Specification

• Master’s degree (M.Sc./second degree highly preferred) in Business Administration, Marketing, Management, or a related field.
• Minimum of 3–5 years’ hands-on experience in sales, including 2–4 years managing large teams (50–200+ staff).
• Proven track record of driving sales growth, achieving set targets, and leading successful marketing initiatives.
• Tech-savvy, with strong proficiency in CRM systems, reporting tools, and digital sales platforms.
• Strong leadership skills with demonstrated ability to manage people, resolve conflicts, and build high-performing teams.
• Excellent communication, interpersonal, and people-management skills.
• Ability to train, coach, and motivate sales staff at different performance levels.
• Strong analytical, organisational, and decision-making abilities.