Branch Manager (Banking) at Westfield Consulting

Purpose/Job Dimension

The job holder will be responsible for the effective management of the Bank branch, formulate and implement sales and marketing plans, ensure efficient operations, staff management, compliance with bank policies and procedures, other financial and administrative functions, and the profitability of the branch.

Key Roles andResponsibilities

• Formulate and implement localized sales and marketing plans in line with the Bank’s policy.
• Plan and implement sales and marketing activities within the branch to grow the liabilities business and achieve sales targets.
• Allocate branch resources effectively, including manpower, operational costs, promotion budgets etc.
• Formulate directives of identifying business opportunities.
• Develop and implement business and customer service strategies.
• Develop quality loan portfolio to obtain the bank’s loan growth objectives.
• Accept, analyse, collect and review required documents to initiate the loan process.
• Monitor loan portfolio to correct loan document exceptions.
• Manage operational risk, – identify, assess, mitigate, and control, ensure application of control measures to minimize risk exposure of the Bank.
• Ensure deposit growth to obtain the bank’s deposit growth objectives by promoting the Bank’s services.
• Communicate and implement new ideas and marketing strategies within branch market area to improve sales, cross-sell, marketing, and staff development.
• Provide directives and guidance on all operational and personnel matters to employees in the branch.
• Achieve overall branch sales performance objectives and targets on individual products by monitoring subordinates.
• Monitor and review sales performance goals of individual sales and marketing staff, monitor, update, review and implement branch sales plan.
• Provide sales coaching and training to marketing staff of the branch to enhance their performance.
• Maintain a high level of employee morale to minimize turnover and maximize customer service satisfaction.
• Implement corporate culture through reinforcement of quality service and teamwork and maintain a high level of employee morale within the branch.
• Maintain efficient workdays, lead the personnel in the branch, ensure customer service relations to meet the branch’s financial goals.
• Ensure branch compliance with audit and regulatory procedures.
• Oversee the day-to-day duties of personnel, facilitate communication between departments and provide regular reports to top Management.
• Manage the branch to achieve assigned performance targets.
• Keep abreast of technology applications (e.g., digital banking), current affairs and financial market development

Required Skills and Competencies    

• Detail oriented.
• Knowledge of various banking departments.
• Management skills including organizing, planning, delegating and interpersonal skills.
• Ability to work independently and as a team with excellent time management skills.

Experience and Qualifications    

• Degree in Finance, Accounting, Economics, or related discipline in a recognized institution. A postgraduate qualification or relevant professional certification would be an added advantage.
• A minimum 7 years’ continuous banking experience in sales and credit with at least 4 years in a supervisory role.
• Good knowledge of Basic Accounting and Financial Analysis, Business Law, Business/Financial Advisory services, Banking Operations, Leasing, Trade Services, Laws, and regulations relating to Banking.
• Familiar with the bank’s core accounting system.
• Knowledge of personal computer and related word processing and spreadsheet software.
• Credit Risk Assessment and Analysis skills, relationship management and networking skills, excellent business writing and presentation skills.
• Good understanding of economic trends and implications on the banking/finance sector.

Key Performance Indicators    

• Branch Profitability rate
• Customer satisfaction index
• Customer retention rate
• Participants’ feedback on training programs
• Compliance to policies and procedures
• Employee retention rate
• Sales and Marketing effectiveness