Automation Sales Engineer at WTS Energy

Job Summary

• A technically proficient and commercially driven Sales Engineer to lead our Automation and Control Systems business development efforts in Nigeria.
• The ideal candidate will have hands-on experience in solution selling of SCADA, PLCs, RTUs, Instrumentation, and Industrial Automation technologies to customers across the Oil & Gas, Power, and Industrial sectors.

Key Responsibilities

• Identify and pursue sales opportunities for automation and control systems (SCADA, PLC, DCS, Instrumentation, etc.) across the Oil & Gas, Power, and Industrial sectors in Nigeria.
• Develop a deep technical understanding of the company’s automation and control solutions to effectively present, demonstrate, and position offerings to technical and commercial stakeholders.
• Engage with engineering, procurement, and operations teams of clients to understand their automation needs and recommend suitable products and solutions.
• Conduct site visits, client meetings, and technical presentations to influence project specifications and secure orders from new and existing customers.
• Develop and manage a healthy sales pipeline through CRM tools and structured outreach, ensuring conversion of prospects into long-term clients.
• Provide pre-sales and limited post-sales technical support to ensure product fit, smooth delivery, and satisfaction of engineering expectations.
• Collaborate with internal teams including CRE, Legal, Fiannce and other PANA subsidiary teams, and OEM partners to tailor solutions per client requirements and generate offers for the same.
• Stay updated with market trends, competitor activity, and customer developments to provide market intelligence and suggest tactical actions.
• Actively   participate   in   industry   forums,   client   events,   technical exhibitions,   and government/association meetings to promote company offering and identify business opportunities.
• Build and maintain strong client relationships with consultants, EPCs, IOCs, and NOCs, with a special focus on developing and closing orders.
• Contribute to the preparation of sales campaigns, tender submissions, technical proposals, and pricing strategies in collaboration with the bid team and senior management.
• Monitor and report on risks, delivery challenges, or regulatory constraints affecting project execution or customer relationships, escalating to leadership when required.
• Coordinate with OEMs and local partners for joint promotional campaigns, trainings, and technical seminars to increase product awareness
• Ensure compliance with local content laws, registration requirements, and governmental approvals as applicable to project bids and supply.
• Undertake any additional responsibilities assigned by management in line with business needs and strategic direction.
• Travel as required both internally and externally to & fro Nigeria.

Academic Qualifications

• Bachelor`s Degree Engineering, or its equivalent in any discipline.
• 7 years of experience in sales of Automation products and solutions.
• Experience in O&G, Power sector
• Prior work experience showing increasing levels of responsibility with a focus on operations in a fast paced and entrepreneurial environment.

Technical Skills:

• Strong understanding of Automation & Control Systems: SCADA, PLC, DCS, RTUs, flow computers, HMIs, and related instrumentation.
• Knowledge of industrial communication protocols (e.g., Modbus, Profibus, OPC, Ethernet/IP).
• Familiarity with hazardous area classifications (ATEX/IECEx) and compliance requirements in Oil & Gas facilities.
• Ability to read and interpret P&IDs, loop diagrams, and control architecture drawings.
• Working knowledge of electrical panels, control cabinets, and field instrumentation (pressure, temperature, level, and flow sensors).
• Understanding of Digital Transformation solutions in the energy domain (e.g., Digital Twins, Predictive Maintenance, IIoT platforms).   

Sales & Commercial Skills:

• Proven experience in solution selling to Oil & Gas operators, IOCs, NOCs, EPCs, and utility companies.
• Capability to identify, qualify, and close business opportunities within long B2B sales cycles.
• Strong negotiation and contract management skills.
• Experience using CRM tools (Monday.com, Sales force etc.) to manage pipelines and forecast sales.
• Understanding of local procurement processes, vendor registration, and public-sector bidding requirements (NIPEX, DPR, etc.).

Market Knowledge:

• Familiarity with the Nigerian Oil & Gas industry landscape, including regulatory bodies (e.g., NUPRC, NCDMB) and local content requirements.
• Knowledge of major operators like NNPC, Shell, TotalEnergies, Chevron, NLNG, and their procurement and technical evaluation standards.

Other Attributes:

• Team-oriented, but capable of operating independently.
• High level of initiative, ownership, and accountability.
• Willingness to travel within Nigeria and West Africa for customer visits, site surveys, and project follow-ups.
• Committed to compliance, ethics, and safety standards.