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  • Posted: Jan 26, 2023
    Deadline: Not specified
  • Kantar is home to some of the world's leading research, data and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Added Value and Kantar Futures are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers - the way they live, shop...
    Read more about this company


    Associate Account Director

    Purpose of Role

    • Responsible for ensuring client(s) within portfolio are satisfied with results and servicing provided by the client service team from week to week; annual revenue targets are met by the identification of opportunities to sell more Worldpanel products and services; and, where relevant, leading individuals.

    Role Objectives

    Client Relationship

    • Responsible for day-to-day relationship with key contact (ie. The ‘owner’ of the Worldpanel subscription within the client organisation)
    • Understand what the client’s overall goals and objectives are and the role that different departments and individuals are playing in achieving these
    • Continue to develop a broader network of contacts with the client while maintaining existing relationships
    • Utilise high levels of on-site presence to build a reputation as a Trusted Adviser through being a recognised and well known face around the client office
    • Handle the client’s expectations with respect to the quality, speed and volume of data, and the servicing they are entitled to
    • Resolve dissatisfaction if it arises, acting rapidly to resolve disagreements and not avoiding difficult issue
    • Resolve workload capacity issues if they arise, negotiating with client partners to understand priorities.

    Account Handling

    • Own the account administratively, dealing with internal departments such as accounts and delivery services to make sure communication and dispatches to the client are professionally and accurately handled
    • Ensure contractual obligations are known and adhered to, raising issues if required in good time
    • Submit monthly forecasts in line with approved divisional systems, updating these as things evolve
    • Identify revenue gaps and plans for closing these over the course of the year, communicating status and priorities both upwards and downwards
    • Prepare proposals both in response to client briefs and proactively follow up and close these proposals in order to achieve revenue targets
    • Seek to deliver benefits led solutions in your proposals, encompassing the full range of KWP services
    • Look for revenue opportunities outside of your main contact
    • Handle and plan the account resource to avoid drops in service quality
    • Ensure appropriate inductions and training programmes are provided to client users

    Service Development

    • Highlight and raise client concerns with any Worldpanel services to aid senior management with prioritising investment and development efforts
    • Proactively seek and share intelligence from clients about other services they purchase and their current or future needs which could be met with Worldpanel developments

    Basic Data and Tracking

    • Ensure regular results are dispatched on time and accurately by line reports or support departments. Take ownership of finding solutions if errors occur or processes break down
    • Proactively find opportunities to evolve our results as new technology or tools become available and/or as client businesses change focus or structure

    Analysis & Insight

    • Begin to recognise patterns and draw logical conclusions based on your analysis of the data set
    • Discuss briefs with client contacts aiming to make them more business question driven and less prescriptive
    • Handle larger projects making sure that key achievements are hit, appropriate resource is available and that the client is kept up-to-date at all times
    • Prepare and deliver presentations, demonstrating personal credibility and showing value for money from the Worldpanel services purchased
    • Draw from all Worldpanel services purchased in order to provide clients with a wider context and where possible, reference other studies clients have conducted
    • Build category, cross category and industry knowledge from project to project making sure previous learning is built upon and shared fully

    Team, People & Self Development

    • Highlight and raise client concerns with any Worldpanel services to aid senior management with prioritising investment and development efforts
    • Conduct and take part in performance management using the online appraisal system
    • Set, monitor and evaluate SMART objectives for line reports
    • Give constructive feedback, both praising and identifying things which could be improved. Address performance issues in a professional and timely fashion
    • Coach and train line reports, and other team members – sharing knowledge, encouraging a culture of learning and positive development
    • Discuss your direct report’s personal development and ensure that they have a completed PDP which should include stretch and development objectives
    • Discuss your personal development with your line manager and be responsible for ensuring that you complete and implement PDP – which should include your stretch and development objectives
    • Attend relevant training, seeking out opportunities to develop further and grow your knowledge about our industry, clients and capabilities
    • Take part in the graduate recruitment process to enable us to attract and secure high calibre Research Executives/Category Analysts into the business

    Method of Application

    Interested and qualified? Go to Kantar on to apply

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