Assistant Brand Manager at Owlman Public Relations Services (PRS)

Job Description

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements

• Degree in Business, Marketing or related field.
• Previous experience in developing brand and marketing strategies, especially in FMCG industry
• Good communication skills, both verbal and written.
• Previous experience in managing and leading teams.
• Highly organized and perform well under pressure.
• Budget management skills.
• Strong presentation/pitching, research and analytical skills.