Assistant Brand Manager at MacTay Consulting

Job Summary 

Broad objectives of the role are:

• To assure the long term growth of the organisation through the continuous development of its brands in line with the Company’s brand strategies.
• To contribute to the achievement of Net Sales, Market Shares and Brand Equity objectives through the implementation of the annual marketing plan across specific brand responsibilities.
• To develop strong competencies in Brand Management and Shopper Marketing the Beiersdorf way.

Responsibilities

Annual Marketing Plan:

• Provide input for the development of the annual Marketing Plan as per PMP and ABP requirements (including category developments, product performance, pricing analysis, and competitor analysis)
• Propose brand activity and measurable objectives in line with the organisation Brand investment strategy and available budgets
• Support Brand Managers and teams in the development of detailed category and competitor reviews, communication and promotional plans, brand activations, as well as launch execution of NPDs
• Monitor brand performance and implement approved changes to the activity plans throughout the year

Consumer Understanding & Insights:

• Critically observe consumers and shoppers. Develop an understanding of them through regular direct contact and research, understanding their environment, habits, attitudes
• Work with Brand Team and agencies to implement approved consumer research based on business knowledge gaps and requirements
• Master the in-touch process and its application in innovation and communication development.

New Product Development:

• Work with Brand managers and Sales team in order to develop and present all launch/re-launch campaigns at monthly S&OP meetings to ensure buy-in
• Follow the Launch/Re-launch SOP in order to achieve fast, efficient launches to market.

Brand Performance:

• Monitor the development of Net Sales and Market Shares in line with the Annual Marketing Plan via monthly performance analysis & reporting
• Work with Supply/demand in order to achieve forecast accuracy targets for assigned categories.

Requirements

• Good degree in Marketing or any Business related Course.
• Minimum of 3 years' experience in an FMCG company or agency industry.
• Good organizational & analytical skills.
• Excellent influencing and communication skills.
• Takes responsibility, self-motivated and uses initiative.
• Strong team player and willing to support.

Salary

• N650,000 Net Monthly and other benefits.