Area Sales Manager - Lubricants at DAG Industries Nigeria Limited

Job Description

• The Area Sales Manager (ASM) in the lubricant industry is responsible for overseeing sales operations, meeting targets, and managing the sales team within a designated geographical area.
• The ASM ensures effective execution of sales strategies, builds and maintains strong customer relationships, and drives revenue growth.

Key Responsibilities
Sales Strategy and Planning:

• Develop and implement sales plans to achieve targets and expand the customer base.
• Analyze market trends and competitors to identify opportunities and threats.
• Coordinate with the Regional Sales Manager to set sales goals and objectives.

Customer Relationship Management:

• Build and maintain strong relationships with key customers and stakeholders.
• Address customer needs and concerns to ensure satisfaction and repeat business.
• Conduct regular visits to customers and prospects to promote products and services.

Sales Operations:

• Monitor and manage the sales pipeline to ensure steady progression towards sales targets.
• Prepare and present sales reports, forecasts, and performance metrics to senior management.
• Ensure compliance with company policies and procedures in sales operations.

Market Development:

• Identify and develop new business opportunities within the assigned area.
• Participate in industry events, trade shows, and networking activities to promote the brand.
• Collaborate with marketing and product development teams to align sales strategies with market needs.

Budget Management:

• Manage the sales budget for the assigned area, ensuring optimal allocation of resources.
• Track and control expenses to stay within budgetary limits.
• Propose and implement cost-effective sales strategies.

Qualifications

• Education: Bachelor's Degree in Business Administration, Marketing, or a related field. An MBA is a plus.
• Experience: Minimum of 5 years of sales experience in the lubricant industry.