Area Sales Manager at Lontor Nigeria

Key Responsibilities
Sales & Revenue Growth:

• Achieve monthly, quarterly, and annual sales targets within the assigned territory.
• Develop and execute territory sales plans aligned with company objectives.
• Identify new business opportunities and expand market penetration.

Distributor & Channel Management:

• Manage and develop relationships with distributors, wholesalers, and key retail partners.
• Monitor distributor performance and ensure compliance with company policies.
• Support distributors in stock planning, product availability, and market expansion.

Market Development:

• Identify and open new retail outlets and key accounts.
• Conduct regular market visits to monitor product visibility, pricing, and competitor activity.
• Ensure proper merchandising and brand presence in stores.

Team & Field Operations:

• Supervise sales representatives and field promoters within the area (if applicable).
• Provide coaching, training, and performance monitoring for field teams.
• Ensure proper execution of promotions and trade marketing activities.

Reporting & Analysis:

• Prepare weekly and monthly sales reports.
• Analyze sales performance, market trends, and competitor activities.
• Provide actionable insights and recommendations to management.
• Customer Relationship Management:
• Build strong relationships with key customers and stakeholders.
• Resolve customer issues related to product supply, pricing, or service.
• Maintain a high level of customer satisfaction and loyalty.