Area Sales Executive, Retail at Sun King (Formerly Greenlight Planet)

About the role:

• We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory. The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients. This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.

What you would be expected to do

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets within the assigned area.
• Generate leads through field visits, referrals, and local marketing activities.
• Develop and execute regional sales plans in alignment with company goals.
• Manage the full sales cycle from sales generation to negotiation and closure.
• Build and maintain strong, long-term relationships with retail partners and retailers. clients.
• Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.

Channel & Dealer Management

• Recruit, train, and manage channel partners, dealers, and distributors.
• Provide ongoing support, product training, and incentives to dealers to drive sales.
• Monitor channel performance and ensure timely order processing and delivery.

Strategic Market Development

• Map the assigned territory for high-potential B2B solar prospects.
• Participate in local events, expos, or trade shows relevant to the renewable energy sector.

Customer Engagement

• Handle customer queries and assist in after-sales service coordination.

Market Intelligence

• Stay updated on industry, market trends, and government policies in the solar sector.
• Provide regular feedback to the management to refine sales strategies.

Reporting & CRM

• Maintain accurate sales records, client database, and pipeline tracking using CRM tools.
• Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
• Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
• Submit daily/weekly/monthly sales reports, trade visits and monthly itinerary to the reporting manager.

You might be a strong candidate if you

• Bachelor’s degree or its equivalent in Business, Engineering, Marketing, or a related field.
• 2–4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
• Excellent communication, negotiation, and presentation skills.
• Experience with high-value consultative selling and long sales cycles.
• Willingness to travel extensively within the assigned area.
• Good knowledge of solar product specifications and performance is an added advantage.
• Familiarity with government solar policies, net metering, subsidies, and regulatory landscape.
• Proficiency in MS Office (Excel, PowerPoint).
• Experience working with channel/distributor networks.