Multipro Consumer Products Limited is the largest company in Nigeria dealing in Sales, Haulage and Logistics. MCPL was founded in 1996 as a fully owned company of the Tolaram Group.
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Build, monitor and report (using data-based analytics tools) on the effectiveness of marketing activities including ROI, campaign dashboards. Etc.,
Collaborate with the sales unit to develop, plan, and launch regular Direct Marketing Campaigns that are cost-effective across all locations of the business to achieve agreed targets.
Develop strategies to engage target markets, as well as to build out and grow new digital marketing opportunities to reach new audience.
Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
Identify and analyze varied sources of data and information to inform planning decisions. Develop and execute regular reporting, providing actionable insight to the business.
Develop and execute the marketing strategy in key cities and countries to project our new positioning/offerings to engage new and existing consumers.
Skill Requirements
Proven experience as a Marketing Manager preferably in the FMCG industry
Experience working in a fast-paced environment is an advantage.
In-depth knowledge of market, advertising and promotion concepts and strategies in the health and wellness segment of the FMCG Industry.
Ability to formulate convincing proposals to gain stakeholders’ support and commitment.
Ability to build a new brand from scratch.
Proven content writing or copywriting experience
Excellent written and verbal communication skills.
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