Area Marketing Manager at Multipro Consumer Products Limited

Principal Duties and Responsibilities

• Build, monitor and report (using data-based analytics tools) on the effectiveness of marketing activities including ROI, campaign dashboards. Etc.,
• Collaborate with the sales unit to develop, plan, and launch regular Direct Marketing Campaigns that are cost-effective across all locations of the business to achieve agreed targets.
• Develop strategies to engage target markets, as well as to build out and grow new digital marketing opportunities to reach new audience.
• Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
• Identify and analyze varied sources of data and information to inform planning decisions. Develop and execute regular reporting, providing actionable insight to the business.
• Develop and execute the marketing strategy in key cities and countries to project our new positioning/offerings to engage new and existing consumers.

Skill Requirements

• Proven experience as a Marketing Manager preferably in the FMCG industry
• Experience working in a fast-paced environment is an advantage.
• In-depth knowledge of market, advertising and promotion concepts and strategies in the health and wellness segment of the FMCG Industry.
• Ability to formulate convincing proposals to gain stakeholders’ support and commitment.
• Ability to build a new brand from scratch.
• Proven content writing or copywriting experience
• Excellent written and verbal communication skills.
• Excellent interpersonal communication Skills