Analyst - Proposition and Customer Insights High Value at MTN Nigeria

Reports To: Manager - Proposition and Customer Insights High Value

Division: Marketing

Mission:

• Responsible for analyzing customer data and market trends to inform proposition development and optimization. 
• Work closely with cross-functional teams to develop customer-centric propositions that drive business growth.
• To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
• Analyst will support the Manager, HV Segment in the execution of the Segment’s strategy

Description:

• Ensures market penetration, growth and profitability through effective implementation of postpaid and segment strategies
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies 
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Responsible for end-to-end implementation of operational strategy for acquisition & retention of postpaid customers via strategic and tactical interventions
• Prepares /compiles agreed periodic reporting for the attention of the Manager, High Value 
• Conduct frequent product testing for all products/tariff plans and resonating capabilities on the products
• Collaborate with CuS, S&D, Brands & Communication, finance, HR Learning & development etc. to ensure flawless execution of HV products and initiatives

Education:

• First degree in any relevant discipline 
• Fluent in English

Experience:

3 - 7 years’ experience in an area of specialization; with experience working with others

• At Least 2 to 3 years’ experience in segment management 
• Customer contact and understanding of customer behavior
• Marketing plans, advertising materials and product life cycle monitoring
• Experience in Telecommunications Industry/tech
• Experience in Project Management
• Proficient use of MS Office Suite (Excel, PowerPoint, Power BI, ERP)