Analyst - Master Brand Youth Teens at MTN Nigeria

Reports To: Manager Brand Core

Division: Marketing
Description

• Develop and execute brand equity building strategies for Masterbrand.
• Support to manage strategic frame work for the development of Thematic, Voice propositions and Enterprise business campaigns.
• Monitor key market indices as they affect brand perception, preference, affinity, equity, revenue and market share.
• Assist in developing rollout plans and route to market strategy for all thematic campaigns.
• Assist in developing communication materials for all Voice proposition and Enterprise business campaigns.
• Develop, execute and manage brand equity and affinity growing projects and support segments on other brand building projects.
• Conceptualize consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties.
• Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with Corporate Services).
• Supervise and manage all relevant advertising agencies with the brand manager.
• Manage production of advertising creative materials e.g. Outdoor, TV, press and Radio
• Monitor Competitor activities – (Other GSM Providers)
• Support Strategic Management of all thematic campaigns in building brand equity, voice proposition initiatives to stimulate adoption as well as Enterprise business campaigns to drive product awareness/adoption in business communities.
• Ensure prominent visibility of the MTN brand and other Voice/Enterprise business campaigns across the country, using both traditional and digital mediums of advertising.
• Manage documentation and coordination of the creative agency. Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc.
• Develop communication messages that will position MTN as network of choice in the minds of individual customers and business entities thereby achieving mental leadership in the adoption of products, services and solutions.
• Manage both internal/External stakeholders’ requests within and outside the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate Communications, Regulatory bodies etc.
• Ensure compliance of the MTN brand CI rules across all branding materials; POS materials, merchandising materials etc.
• Ensure Thematic, Voice and  Enterprise business campaigns are deployed effectively to deliver business objectives to the brand.
• Effective monitoring of competitor’s activities and consumer promotions initiatives etc.
• Support in formulating marketing communication strategies for brand building initiatives to drive brand equity and TOMA
• Formulate communication strategies designed to drive adoption for voice propositions and Enterprise business offers.
• Coordinate all Advertising, Public Relations and Events related to thematic launches.

Education:

• First degree in Marketing, Economics or any other social science discipline
• Member of National Institute Of Marketing of Nigeria (NIMN)
• A professional qualification of CIM or any other marketing related professional body
• MBA will be an additional advantage
• Membership of APCON would be an added advantage.
• Fluent in English

Experience:

3 - 7 years’ experience in an area of specialization; with experience working with others

• Experience working in a medium to large organization
• Experience in brand management in a marketing department or advertising
• Experience of Brand strategy, Positioning, and Communication strategy with broad knowledge of brand management
• Excellent Marketing communication skills especially in the development of communication messages.
• Experience in stakeholder management/engagement
• Experience in FMCG or telecommunications market