Africa Marketing Manager at Hantec Markets

Objectives of this Role

• Build and develop the Hantec Markets brand in Africa, forming alliances and partnerships as necessary.
• Create, refine, and execute media strategies and plans to achieve growth and revenue targets.
• Working in conjunction with the global marketing team, developing affiliate campaigns.
• Devise and execute brand campaigns – outdoor, press, TV/Radio.
• Drive and maintain ‘influencer’ marketing across Africa.
• Devise and execute lead generation campaigns from start to finish, leveraging internal support and driving collaboration with our London Headquarters and other global offices.
• Analyse customer insights, monthly trading volume, client trends (active versus inactive accounts), market analysis, and marketing best practices to build successful strategies and campaigns.
• Partner with our creative team in Nigeria, London, and Dubai, to plan and devise Africa specific marketing collaterals - emails, banners, social media ads.
• Maintain relationships with key marketing partners to ensure Hantec Markets achieves maximum share of voice.
• Lead performance marketing, design, test and evolve lead nurturing tactics across Africa.

Daily and Monthly Responsibilities

• Working in partnership with the creative teams in Nigeria, London and Dubai, developing creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets specific to Africa.
• Conceptualise and execute on multi-channel Africa campaigns ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customers and internal touch points, participation in events, documenting business processes, and providing additional sales support as and when required.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Develop and maintain relationships with key local marketing partners to ensure Hantec Markets achieves maximum share of voice.

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field from a UK/US/European University.
• Excellent written and verbal communication skills.
• Proven experience in developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Experience of marketing in Africa.
• Proficiency with online marketing and social media strategy.