Digital Media Executive at DKT International

Job Description

• We are set to recruit a Digital Media Executive. We have a challenging and inspirational mission to improve the family planning and HIV/AIDS prevention in Nigeria through social marketing and promotion/ distribution of our products.
• We are looking for a smart, dynamic and committed individual with social media management, brand management, content development and digital marketing research abilities to fill this position
• The position reports to the Media & Communications Manager.

Key Accountabilities/Responsibilities

• Develop and implement the organization’s social media marketing objectives
• Run regular social promotions and campaigns and track their success (growth of likes, visits, reach, engagement, leads, sales)
• Co-operate with the internal Creative Graphics Designer’s in designing visual content that reflect client and DKT brand
• Develop a solid content strategy for DKT Campaigns.
• Manage all social media channels, campaigns, and team members to sustain an engaging audience experience
• Research and analyse social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Carry out periodic comparative analysis of competition to develop new strategies.
• Generate content for social & mobile marketing platforms
• Organize the on-line promotion strategy for consumers and providers
• Create timely and engaging content optimized for platform used and intended audience
• Collaborate with other units in the organisation: Marketing, Sales, Training, Outreach, Program etc.
• Manage social media marketing campaigns and day to day activities including:
• Curate relevant content to reach the company’s ideal customers
• Create, curate and manage all published content (images, video and written)
• Monitor, listen and respond to users in a ‘’social’’ way while cultivating leads and sales
• Conduct online advocacy and branding and open stream for cross-promotions
• As discussed, You will also lead and develop the following:
  • DKT Nigeria website
  • Fiesta website & Facebook page
  • Blog for women
  • Blog for youths
  • Monthly newsletter
• You are to oversee the development, content and the smooth online running of all the above
• Compile the report for management showing results / achievements
• Become an advocate for the organization in social media spaces. Staying ahead of the curve

Qualification/Experience

• A Bachelor's Degree in any relevant Degree or qualification
• 3-5 years experience in similar role
• Must possess a high level of integrity and responsibility and multitasking (prioritization skills)
• Advanced presentation, analytical skills to forecast and identify trends and challenges.
• Demonstrate market(ing) orientation.
• Excellent fluency in all major social media platforms is essential. Experience with blogging, Facebook and Twitter and Hootsuite (or comparable social media management tool) a HUGE plus.
• Ability to design and manage online marketing programs focusing on building awareness and customer acquisition.
• Maintain active accounts with Social Media Networks like Facebook and Twitter.
• Strong interpersonal skills
• Good customer relations and follow-up skills
• Ability to meet set deadlines