Brand & Business Development Specialist at Transsion Holdings

Details:

A firm in the telecommunications sector is looking for a dynamic person to serve as our Brand & Business Development specialist. He/she will primarily develop new business leads, lead the design and execution of our new business and marketing communication strategies and enhance the firm's brand recognition.

Job Description

• Conduct market research to collect market information. e.g. industry trends, competitors' activities, and events.
• Establish and maintain business partnership with partners, including but not limited to: content providers, service providers, media, and horizontal industries.
• Explore targeted content creators/distributors, take charge of business negotiations and implementation of strategic partnerships.
• Maintain knowledge of relevant horizontal industries and have established relationships with key industry players.
• Collaborate with Key Opinion Leaders (KOL)/celebrities/Social Media Influencers, and maintain a good relationship with them, and bring in accurate targeted users through appropriate channels.
• Expand various channels and push traffic exchange network cooperation, such as Bulletin Board System (BBS), forums, etc. Obtain more product promotion and marketing resources.

Required Qualifications and attributes.

• Minimum of a B.Sc. or above.
• Must possess a minimum of 3 years of experience in a New Business, Brand Management, Business Operations or any other relevant area.

Qualities and Attributes

• Brand Marketing experience preferred.
• Must be digitally inclined/social media savvy.
• Must possess knowledge about video marketing products and industry dynamics, and be familiar with YouTube, snapchat, Instagram, etc.
• Must possess the ability to utilize traffic exchange networks.
• Must have excellent data analysis abilities.
• Must be proficient in Microsoft Office, especially PowerPoint.
• Ability to think both strategically and creatively.
• Must understand the goals, service, culture and strategy of both the firm and the business unit he/she supports.
• Excellent business presentation and negotiation skills.
• A wide range of industry contacts and abundant access to required resources is preferred.