Brand Manager at Adexen

Job Reference: 1406
Industry: FMCG
Function: Commercial & Communication

Job Description

• Develop, manage and sustain a profitable Brand.

Responsibilities
Brand Management:

• Define brand year plan in line with overall marketing strategy and objectives.
• Manage Integrated Marketing Plans (IMP) and the resulting commercial programs.
• Set monthly sales targets and increase profit.
• Manage New Product Introduction (NPI).
• Assist in monitoring market developments, own and competitive brand/SKU performances and initiate activities/projects to ensure quality, profitability, brand equity and growth of net sales and market share.
• Manage all below-the-line promotion activities and development of above-the-line campaigns.

New Product Development:

• Assist in developing brand/product line-extensions from conception to market introduction with support activities.
• Monitor market development, competitive brands performance, initiate projects to ensure quality, profitability, brand equity and growth of net sales and market shares.
• Track, analyze and evaluate all brands and trade initiatives to ensure business targets are met.
• Develop and update generic planograms and success benchmarks aligned to brand strategy.

Agency Management:

• Brief and debrief agencies regarding creative proposals.
• Advertising & Promotion Budget Management:
• Effectively manage A&P budget.

Expectations

• Bachelor's Degree in any discipline. Master's Degree is an added advantage.
• 5 years’ experience as a brand manager preferably in a multinational FMCG.
• Analytical skill.
• Excellent networking and interpersonal skill.
• Good presentation skill.
• Must be a Nigerian citizen with sound knowledge of the business terrain.