Virtual Student Counselor at PFL Education - Preparation for Life

Reports to: Virtual Counselling Manager/Branch Manager.

Job Purpose

• To provide effective online counselling on applications and visas to all registered students in order to get them to their study country destination.

Core Working Relationships:

• Front Desk/CRM Officers, In-House Reps, Student Counsellors, Branch Managers, Marketing/Brand Manager, General Manager

Responsibilities

• Create digital footpath to the PFL website and PFL offices
• Ensure student awareness, registration and conversion in cities where PFL has no physical presence
• Counsel and provide up-to-date information to prospective students
• Marketing and promoting PFL institutions to all student virtually
• Ensuring all prospective students register and are converted
• Provide overall excellent customer service to all students
• Send weekly details of unregistered enquirers to the unit Head for data compilation and subsequent follow up
• Guide prospective students on University and course choices available
• Maintain full update on all PFL partner institutions regarding courses, materials and procedures
• Manage all allocated applications and proper follow-up of the clients from walk-ins, emails, telephones, web enquiries, digital media enquiries and school visit
• Update and provide weekly reports to the Unit Manager on student status, applications, enquiries and registrations
• Provide full visa counselling guidance for registered applicants
• Processing and forwarding student applications to institutions of choice
• Inform Unit Manager of any delay regarding applications from different universities
• Ensuring all VCT registered students are logged onto the CRM with constant follow up and conversion updates to ensure real-time operations
• Handle general enquires for all PFL divisions.
• Any other task assigned

Role Requirements
Experience and Qualifications:

• Undergraduate degree or able to demonstrate the level of key skills required at degree level - essential
• Minimum of 2 years experience in a customer facing role - essential
• Experience in online marketing - essential
• Experience of working in international education - desirable
• Direct Marketing experience - desirable

Skills and Knowledge:

• Excellent verbal and written communication skills - essential
• Proficient in basic use of Microsoft Office suite - essential
• Knowledge of the digital marketing space and the use of social media platforms - essential
• Knowledge of basic marketing principles - desirable
• Knowledge of international higher education - desirable

Personal Qualities:

• Good presentation with a professional demeanor
• Flexible and positive attitude
• Organised and methodical
• Excellent interpersonal skills