Corporate Marketer at HRLeverage Africa

Our client, in the Travel and Tour sector

Location: Victoria Island, Lagos

Job Description

• You are responsible for developing marketing plans and implementing marketing strategies for the company..

Responsibilities   

• Study competition, conduct benchmark analysis, an identify market trends.
• A good knowledge in market segmentation, targeting, and positioning is required
• Develop marketing plans, including market analysis, marketing strategies, planning, and budgeting for the company and each of the different divisions
• Develop advertising strategy, and media planning for the company and the various divisions
• Develop various advertising material, and collateral material develop relationships with national, international  and regional tourism based publications and writers, tours operators and travel agents.
• Prepare and release press kit to media; build campaigns and stories for unique selling points Responsible for company PR, events, exhibitions and sponsorships
• Responsible for all marketing programs at the corporate level.
• Develop manage corporate website, and conduct online marketing activities to generate traffic
• Develop joint marketing programs and activities with partners and suppliers
•  Conduct customer and market research, and analyze output to generate findings
•  Monitor and review all marketing activities,

Qualification  and Experience

• Great educational background/ BSc/BA/HND in relevant discipline.
• Relevant field; certification in sales or marketing will be an asset
• Applicable experience or successful track record with 5 to 7 years’ experience.
• Knowledge of tourism industry

Skills and Competency Applicable:  

• Applying Expertise and Technology
• Delivering Results and Meeting Customer Expectations
• Entrepreneurial and Commercial Thinking
• Creating and Innovating
• Excellent internal communication skills
• Must be a self-starter with ability to work with  volunteers 
• Must be computer literate 
• Experience in marketing presentations 
• Able to design and compose publications

Salary Range
Very Well Negotiable depending on the experience