Brand Manager at Moore Advice Group

A brand manager should:

A brand Manager should be able to support different clients during projects.

Typical tasks are likely to include:

• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
• looking at the pricing of products and analysing the potential profitability.
• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.
• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
• Checking marketing copy
• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• Monitoring product distribution and consumer reactions through focus groups and market research
• Co-ordinating the launch programme to external customers as well as employees.