Marketing Executive at FITC

 Summary
Our Client is one of the top players in the cards and e-payments industry, with footprints within and outside Nigeria. It leads innovation in e-payments business lines, including switching, processing, acquiring and payment infrastructure, and aspires to dominate the African e-payments Market. Due to ongoing transformation, aimed at achieving this goal, it seeks a suitably qualified candidate to fill the positions of Marketing Executives

Full Description               

• The Marketing Executive must be business oriented and will be responsible for maximising profits, by effectively carrying out marketing and sales plans that match customer requirements. He/She will undertake active marketing campaigns to promote products and services of the Company, as well as work closely with other business units to come up with creative marketing solutions. Some of the core responsibilities of this role include:
• Research and evaluate new product opportunities, demand for potential products and services, and customer needs and insights.
• Active engagement in marketing campaigns to increase the market share and penetration index of the company
• Conduct Market research and analyse data to identify and define target market audiences
• Monitor ongoing campaign spend against the budget, keep accurate records and highlight where variances occur.
• Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assist in the production of ongoing competitor analysis and reporting, with particular reference to products, pricing, channels and promotion strategies.

Technical Requirements            
Market research and product development skills; social media marketing skills; market/environmental scanning skills; sound knowledge of e-payments products and services.

Educational Qualifications        
Education/Professional Qualifications: First Degree or its equivalent in Marketing, Economics or any related Social Sciences discipline; Professional certifications or membership, such as NIMN, CIMN

Experience:
Minimum of 5 years’ cognate experience in marketing-related role

Behavioural Requirements       
Excellent communication and interpersonal skills, analytical skills; business acumen; excellent customer orientation; strong persuasive skills; exceptional negotiation skills; networking and relationship management skills; skilled in Microsoft Office tools (especially Excel and PowerPoint).