Marketing and Growth Manager at Cousant Technologies

Job Description

• Cousant Connect is looking for an experienced Marketing and Growth Manager to help strategise a growth plan and execute on all growth initiatives.
• The ideal candidate will work closely with management, engineering and the talent acquisition teams to drive initiatives that will help Cousant achieve its growth targets.
• The ideal candidate must have experience running both digital and offline campaigns.

Primary Duties and Responsibilities

• Strategize and drive plans/campaigns for generating B2B leads
• To work closely with Talent Acquisition team to come up with strategies and campaigns to attract technology professionals to our platform
• Build a thriving community within our talent marketplace by driving engagement through content, competitions and other initiatives
• Strategize and drive campaigns for enhancing the Cousant brand in the minds of customers and technology professionals
• Generate programs for client loyalty and retention.
• Develop an affiliate program that will help drive revenues
• Implement SEO strategies to drive up the Cousant Connect page rankings on google.
• Increase social media engagement on facebook, twitter and linkedIn
• Implement and build on existing marketing activities currently in place
• Determine the appropriate KPIs and Metrics to focus on to meet our growth objectives
• Analyze all data and customer feedback to make effective decisions
• Research and Deploy appropriate  tools to help speed up and automate the growth process or our marketplace
• Drive traffic to our website, social media pages, youtube channels and all other digital channels.
• Plan, Schedule and Send out regular newsletters to leads, clients and our technology professionals

Requirements

• Must be data-driven and have a clear understanding and system for  tracking and  measuring metrics and statistics
• Must be a Creative Self Starter that can work well on own and come up with creative campaigns
• WIlling to Learn and must be an avid follower of marketing books/podcasts/blogs
• Excellent editing and copywriting skills
• Be comfortable with using tools like ActiveCampaign, Zapier, Google Sheets, HootSuite etc
• Knowledge of inbound and outbound marketing
• Must have Digital Marketing Experience
• Must understand the concept of experimenting and A/B Testing