Assistant Marketing Manager at Alexander Nelson

 The assistant marketing manager job description below shows major duties and responsibilities that makes the role so crucial in the marketing department:

Drafting integrated marketing plans

• Designing and implementing marketing campaigns to sell company products and projects
• Writing vendor briefs and engaging with vendors to ensure that performance targets are clearly set and met
• Make presentations to clients, management and the project development team regarding projects, initiatives or products
• Articulating new product initiatives and developing product specific go-to-market strategies
• Act as advocate and champion for client briefs and product initiatives
• Carry out market research and surveys, and facilitate focus groups

• Provide or oversee the provision of quality databases, and consistent management of same, for the use of SDRs, Account Executives and/or agents.
• Plan, organize, and implement market surveys to obtain data that provides insight to market trends and consumer requirements
• Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
• Employ knowledge of company goals in carrying out marketing operations
• Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
• Support clients in the development of pricing strategies to set suitable prices for products
• Conduct surveys to determine possible reception of a new product by a target market
• Provide necessary material and support in the preparation of annual marketing plans and quarterly activity schedule
• Prepare and present regular reports to management on the results and activities based on approved marketing plans
• Oversee the design and publication of promotional materials and marketing materials

Educational and Essential Requirements

• Bachelor’s degree in any field of study; however, Marketing, Business Studies, Economics, and other business-related disciplines are mostly preferred.
• Minimum of 4 years in a Marketing role
• Must have agency experience or currently working with an advertising or IMC company
• APCON Membership is an essential criteria

Skills, Abilities and Knowledge

• Ability to handle fast-paced environment and to multi-task
• Excellent written/oral communication skills
• Articulate, strong interpersonal skills, team oriented and personable
• Strong ownership, execution, and follow up skills, with a bias to action
• Ability to self-manage projects, high level of organization, overcome obstacles
• Creative thinking – ability to ideate new marketing programs and events
• Strong analytical and organizational skills