Digital Marketing Executive at Ifotta

An experienced Digital Marketing Executive is needed in a startup software development/training company to manage company and clients' online presence.

He/She is required to:

• Possess sound graphics design skills and be proficient in the use of graphic design and photo editing apps
• Be Knowledgeable and experienced in the tenets of digital marketing.
• Be proficient in content marketing theory and application.
• Be experienced in sourcing and managing content development and publishing.
• Exhibit both creative and analytical skills of digital marketing
• Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintain excellent writing and language skills.
• Have a working knowledge of the blogging ecosystem relevant to the company’s field.
• Display the ability to effectively communicate information and ideas in written and video format.
• Excel at building and maintaining sales relationships, online and off.
• Have good time management knowledge
• Be a team player with the ability to guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management).
• Be a deliberate planner and goal setter.

Duties include but are not limited to:

• Administering the company and clients' digital marketing and advertising processes.
• Content development and management.
• Creating and publishing of relevant, original, high-quality content.
• Creating regular publishing schedule.
• Implementing content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Promoting content through social advertising.
• Visual Design and Web traffic promotion Strategy.
• SEO (search engine optimization) and generation of inbound traffic.
• Promotion and Engagement Strategizing