High End Account Representative at SAB Miller

Reference Number: HE003

Key Deliverables and Accountabilities

• Consumer and Brand driven
• Obsessed with High End In Trade Execution
• Building experiences in trade that will enable Topline Growth
• Bring about innovation in the beer category
• Maximize sales volume and market share:
  • Implement National / Regional campaigns in relation to the segment channel management process
  • Achieve pre-determined sales / brands and market share targets
  • Influence liquor retail pricing within segments
  • Maintain stock levels within segments
• Service outlets:
  • Develop sound business relationships
  • Maintain customer call rate as per ABInBev tailored service packages
  • Provide merchandising support by means of BTL placements and cold category solutions
  • Handle Customer and Consumer complaints and queries
  • Manage product quality in relation to ABInBev quality standards
  • Manage sales administration
  • Determine pre-call planning objectives

Education & Required Capabilities

• University Degree and ideally a minimum of 2 years’ experience in ABInBev Sales environment or similar FMCG Company, with an exceptional performance track record
• Persuasiveness and selling ability
• Good understanding of premium execution and be able to differentiate between mainstream execution and premium execution
• Ability to have commercial conversations on High End Brands with Customers
• Ability to influence customers and consumers
• Proven verbal ability and communication skills in current role
• Sound interpersonal skills, creativity and ability to mix with other people
• Ability to manage self and territory
• Strong achievement orientation and never satisfied with
• Valid Driver’s license
• Ability to have commercial conversations on High End Brands with Customers
• Ability to influence customers and consumers
• Proven verbal ability and communication skills in current role