Country Marketing Director at Adexen

Job Reference: 1278
Location: Nigeria
Industry: Industry & Manufacturing
Function: Commercial & Communication

Job Description

• This position is accountable for monitoring the market share in the overall market and in each segment in the country.

Main Activities / Responsibilities
Marketing & Innovation, Organisation & People:

• Design and set up the marketing & innovation organization of the country, which drives and contributes to the market strategy and profitable growth across all market segments.
• Responsible of developing the marketing & innovation capabilities within the country, in cooperation with Country HR: skills & competencies (assessment and evaluation criteria, learning & development), talent pipeline, succession planning, career development, anticipation of new needed skills and competencies for the country.
• Together with product lines commercial functions and country HR, ensure the development of top level sales capabilities: sales effectiveness in all segments, in products, solutions and services, sales force skills and competencies, anticipation of new skills and competencies relating to new market trends, new products and solutions, new market approaches and differentiated ways of selling.
• Set up, follow up and control the yearly objectives of the country marketing & innovation teams. Challenge the commercial objectives and action plans for all product lines in the country and strive for strong customer engagement and loyalty schemes and objectives.
• Contribute in setting up country incentive schemes related, sales force effectiveness, level of ambition.

Extra Mile:

• Define and contribute to Extra Mile growth strategy (product line related and cross product lines initiatives)
• Propose and lead the implementation of value propositions for selected relevant segments: identification and incubation of new offers, new business opportunities through new market approaches.
• Define and drive/coordinate the implementation roadmap for “go to market” actions relevant to the country
• Coordinate innovation initiatives in the country, ensuring consistency with the Extra Mile strategy. The Country Marketing Director is the country interface with the Group Innovation function.
• Contribute to the development/ transformation towards a strong market and customer culture across the organisation, in all business functions (i.e. through training, value creation seminars, mobilization programs, communication etc).
• Disseminate general knowledge and best practices across the organisation on market place, customers, products and solutions and their use in the industry.
• May contribute to specific Group transversal innovation / Extra Mile projects to support the roll out of initiatives in own market or share/exchange with other countries.
• Contribute to the communication efforts within country on Extra Mile and branding.

Country Marketing operations:

• Lead the country key accounts management. Liaise for international accounts with Group International Key Account Management team.
• Lead the management of the multi-product lines initiatives and value propositions in all market segments: products, solutions & services, pricing.
• Define, organize and coordinate the overall relationship with architects, specifiers, influencers and standard setting bodies in/for the country. Lead the company’s lobbying activity in the country relating to products, solutions, raw materials, standards and labels.
• Lead the interactions between all functions involved in the development and launching of new value propositions, products / solutions / services. Propose the business case for country initiatives (i.e. new segments, new products, new systems, new services…) including the business stakes and objectives (market share, targeted customers or market segments, volumes, etc.).
• Leverage on commercial branding.
• Leverage on knowledge platforms and IT enablers.
• Marketing plan
• Develop a deep understanding of the local industry: its segments, its players, our competitors (including other materials), influencers, decision makers, trends and opportunities.
• Translate end-user and stakeholders’ insights in actionable change approach.
• Contribute to management cycle and articulate the marketing plan of the country: country consolidated and segmented market knowledge (market data, customers, competition and players, decision process, products, solutions and services, access to market/segments, trends and markets/segments evolution), market opportunities and risks, regulation intelligence, branding, pricing strategy, marketing vision and strategic and market shares objectives, strategic marketing plan and operational roadmap for the coming years, including innovation.

Expectations

• Successful Marketing or Sales (ex. key account, prescriptive selling) experience.
• Ability to manage broadly the 4Ps: Product - Promotion - Place - Price and proven implementer or project management experience.
• Experience with a market focused company in another industry would be viewed as a Plus.
• Good knowledge of market channels
• P&L mindset.
• Leadership to drive cultural change
• Strategic agility, business acumen, customer focus, drive for results.
• Ability to work in teams and in networks with Sales teams in product lines and with Group experts (when relevant)
• Organization and team leadership, transversal leadership
• Constructive confrontation skills
• Open minded to diversity of skills, backgrounds in own teams
• Fast learner, entrepreneurial and promoter of continuous learning and experimentation.
• Ability to deal with complexity and ambiguity
• Curiosity, creativity, intellectual honesty and rigor